The Big Ideas
These are the ones that didn't just stay in the drafts or got stuck in the endless approval loops. They saw the light, shone and made the difference.
01
SRV Media - Int Men's Day DVC
Wrote the script + conceptualized the video.
The objective was to capture the importance of initiating open discussions on mental health amongst men and position SRV as an employee-first company.
Click on thumbnail to view it
02
Baazar Kolkata - Mother's Day
Co-wrote this script + conceptualized the video.
The objective was to celebrate shopper moms, who once upon a time shopped at the women's section but have now traded it for the kid's section.
Click on thumbnail to view it
Click on thumbnail to view it
03
Nitte University - Home away from home
Wrote the script + conceptualized the video.
The campaign objective was to showcase the campus life of Nitte through interesting storytelling and boost admissions/ lead count. Click here to see more videos of the campaign.
04
Baazar Kolkata - Independence Day
Campaign ideation + digital execution
A campaign to support the 'Har Ghar Tiranga' intiative in 2022. Won the finalist certificate at the Rising Star Awards 2022 by Viacom 18.
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05
Symbiosis Law Admission Test - DVC
Contributed in the brainstorming of the script ideation.
The objective was to showcase how appearing for Symbiosis Law Admission Test (SLAT) will make a candidate's legal career stand out from the rest.
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